When it comes to brand recognition, a logo plays a vital role in the process. Whenever anyone sees the “Golden Arches” They are automatically reminded of McDonalds and the image of a tiny horse on its two legs on a tiny shield will definitely remind people of Ferrari, similarly a bold black tic mark is the signature of Nike. A logo is what represents a company to the customers and helps them relate to it. It’s obvious that a memorable logo is really important when branding of the company is concerned. Similarly a logo should be simple enough so that it easily registers in the minds of the people and at the same time it should be interesting enough for them to remember it. This is why selecting a logo for a company takes some thought and hard work.
Creating a perfect product logo may seem simple. What does it take to just draw a tic mark like that of Nike? But it is not as simple as it looks. It requires rigorous thinking and brainstorming to make a logo as simple so that it is relevant with the motto of the company and conveys the company’s message to the customers. We’ve tried to provide a few pointers to create a product logo with ease.
Just looking at Photoshop will not provide a company with a desired logo. Get an idea of what design the company wants or needs and then begin to work on it. Before getting onto any software, take a paper and pencil and jot down the design that would be a plausible logo for the company. This will give you an idea of what you want and you can act accordingly on the software to achieve the same. Brainstorming is a vital step in log creation. Sketch what comes to mind and then eliminate or add as necessary.
There are certain aspects which are to be kept in mind while composing a logo.
- If the company isn’t well known company like Audi or Apple, the logo must include the company if people are going to know which company it represents.
- Everyone wants to show people that their company is the best. But don’t feel the need to be dishonest to do that. Don’t try to mislead customers with a logo.
- Make sure the logo is in sync with the company and the product they are trying to sell. A completely irrelevant logo will baffle the customers.
- Choose the right color combination and fonts so that the logo is compatible with a wide range of media on which it can get featured.
- Don’t complicate the design. Keep it simple and unique so that it gets noticed by the people.
Standing Apart in the Crowd
The business market these days is pretty competitive and a company has to show its best side in order to gain customers and profits. Make sure the logo represents the qualities of the product or service which sets it apart from competitors. This will help draw in the customers. Utilize the logo as a visual description of the services or products offered so people can recall it in a jiffy by just a glance at the logo. While creating a logo try being consistent because it helps in gaining the customer’s trust.
Making it Noticeable: While creating a logo for a company, keep in mind the target audience. Design the logo in such a way that it attracts and interests the target customers. Having a logo which is high class in design but non- appealing to the target customers is of no use. Research the geographical and cultural background of your target audience and try to understand their mind set or what appeals to them before you create a logo.
These are just a few tips to create a product logo. Hopefully they make the process of creation a bit easier.