Whether you are a freelancer, entrepreneur or employed, your portfolio needs to be as perfect as possible. Portfolios are the best way to market yourself and showcase your talents. Portfolios can be digital or physical, depending upon the career and the objective of the work. Potential clients or employers need to be able to look at a portfolio quickly.
A professional looking portfolio will help with that. Consider the option of creating two or three portfolios that showcase work depending on the type of company and job profile you are seeking. For example when applying for a marketing company, make sure your best logos, market campaigns and videos are all in one portfolio. The same holds true when applying to an academic institution. Doing this will eliminate a bulky compilation of work and will create categories that are immediately ready when a potential job becomes available.
Here are some points to consider when creating an online portfolio:
- Platform: WordPress sites are very simple to use and don’t require a lot of technical knowledge to create. Alternatively, you can also outsource the work to other professional companies or use various online tools and platforms like Behance, PortfolioBox or Big Black Bag to design a dedicated portfolio.
- Be Selective: Don’t be overzealous while displaying your work. Be selective and only choose elements which will get you hired. Illustrate the full range of your skill set.
- Show, don’t tell: The website should be created with showcasing your style in mind. The images and text used should highlight your best work, without having to explain that this is your best work.
- Keep it updated: This is one of the most essential elements. Just creating a portal, will not help further your career. You need to regularly update it with all your recent work. Always create a versatile template and update in marked folders, this way updating will be simple and more streamlined.
- Context to work: When including examples of artwork, include a description of how it was created. This gives potential employers and clients insight about your skills.
- Include Case studies and non-client work: It is not always possible to find a picture that is representative of a project. Ask for recommendations from previous clients and mention them in the portfolio. Also mention some of your dream projects or self-initiated work. This will give a futuristic view of your career path to the client.
- Indexing: It is very important to index the design of your portfolio so that readers can get back to the page which they found most interesting and amusing. Mention page numbers or titles.
- All-round Experience: You are not just a photographer or a designer. If you are good in marketing or coding you need to mention that as well. Give your portfolio a broader approach to showcase your talents. With increasing competition, clients are not just looking for one quality but a mix of talent.
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