When it comes to designing, creating art in negative space is taking the Internet by storm right now. It is slowly and steadily becoming one of the most popular design inspirations of the modern day web. Surveys show that negative space logos are more attractive to customers who are more likely to remember them. One of the main jobs of the logo is to grab the attention of customers and embed the image of the company in their mind, so negative space designs are scoring high as it perfectly fits the criteria.
Negative space which surrounds a particular image or text on the logo is usually of a contrasting color than the actual imagery, also called “positive space” and it simply enhances the imagery or text of the logo. The boundaries of the text and the image of the logo are made more prominent with the use of the negative space.
If used properly, the negative space can create iconic logos which are sure to form a lifelong impression on the viewers. It can be done by the use of a single image and the background or it can also be achieved by the use of multiple images which are properly arranged or overlaid in a perfect way. Negative space logo designs are becoming more and more popular in the days and so many artists are taking special interest in this field. These artists are using up the negative space in a way which ultimately results in a logo which is unique and amazing. We have scoured the internet in search of the most intelligent use of negative spaces in the formation of superb logos for inspiration.
1. Space Secure
11. Cloak & Dagger
12. 8 Fish
16. Paint the City
19. Rocket Golf