Marketing is major part of any company’s annual budget. IT has increased multi-fold to around 7-10% of total turnover. This is because competition is stiff and every company wants to gain customers for their products and new features. Some of the best marketing tools are placing banners, TV advertisements, free sample products and leaflets and pamphlet distribution.
Leaflets have become a part of our regular life, they can create solid results. But many are tossed the trash: the reason is content. Printing companies can often make big mistake when they decide the content of a leaflet. The content should never be cluttered, unattractive or boring. The key to a good leaflet is to make it short and to the point. It doesn’t need to have each and every tidbit of information, but just enough of the data to allow the customer to step into your store.
Leaflets should not be overloaded with information, but have an interesting design to attract readers. A leaflet should be colorful with creative folding and packaging which attracts users to spend time looking at it. It can contain lots of graphical information to give quick data or pose an interesting question to make the reader inclined to read it.
Here are some of the best creative leaflets for your inspiration:
3. 99U Book
6. Cook Book
9. Vulture Labs
The above leaflets have been designed creatively. They feature a lot of bright colors with stunning designs. They give a fresh vibe and attract a contemporary audience.